Tag: Nikon

Travel Photo Thursday: Move Back to the SLR?

Travel Photo Thursday: Move Back to the SLR?

Nearly two years ago in “Travel Photo Thursday: Junk Your Camera!” I suggested that most leisure travelers could ditch their stand-alone digital point-and-shoot or DSLR cameras and simply use their smartphones to take trip photos.

And since I wrote that story camera sales have dropped rather dramatically.

But sales of point-and-shoot cameras appear to have taken the biggest hit, while those of the higher-end DSLR models may be increasing. Or depending on which information source you turn to, maybe the DSLR is facing “doom” as well.

And that “doom” is something Nikon is trying to avert with a new advertising campaign aimed at convincing those members of “GenX/Y/Z” (is there a “Gen Z” yet?) that seem to have been born with smartphones as permanent appendages to their hands to “move up” (or back) to using bigger, heavier, but perhaps more functional, DSLRs.


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